Lead Gen Facebook Ads still dominate in 2025, but with evolving algorithms and user behavior, marketers must adapt their strategies. In this guide, we’ll break down the best practices for running high-converting Facebook lead ads in 2025.
Why Lead Gen Facebook Ads Still Work in 2025
Despite rising competition and changing privacy policies, Facebook continues to be a top lead generation channel because of:
✔ Massive user base (over 3 billion monthly active users)
✔ Advanced targeting options (AI-powered audience insights)
✔ Seamless lead capture (instant forms, chatbots, and CRM integrations)
✔ Cost-effective compared to other paid channels
Why Local Businesses Are Using Facebook for Lead Generation?
Facebook helps local businesses attract nearby customers with precise geo-targeting, affordable ads, and instant lead forms. Features like local awareness ads, Messenger chatbots, and retargeting make it easy to convert engaged users into paying customers—all while building trust in the community.
Step 1: Define Your Lead Generation Goal
Before launching ads, we need to set the goal, where we should send the traffic and or what will be the lead conversion location. For most of the business using below as conversion location.
- Website
- Instant forms
- Messenger
- Calls
Step 2: Which Conversion Location is best for Lead Gen Ads.
Getting quality leads is important for any local business.Based on our experience to generate more quality leads from meta ads are
1 – Website –
Send traffic to the website and generate leads via the website. Website leads quality much much higher than other conversion locations.
2 – Messenger–
The Messenger app is the 2nd highest lead generation conversion location. You can also generate the high quality leads by sending the traffic to chat
3 – Instant Form–
Instant form conversion location is good but the problem is instant form generates more unqualified leads.
Step 3: Laser-Target Your Audience
Getting more quality leads mostly depends on the targeting. If you are targeting the right audience it will bring more quality leads for your local business. For example you are providing cleaning services, what will be your targeted audience?
Our Recommendation is to select the specific audience. For example you are providing roofing services, in that case you can target “home improvement” After that click on the demographics and select the relevant upto 5 interest.
Step 4: Craft High-Converting Ad Creatives
In 2025, video and interactive ads will dominate. Best practices:
🎥 Short-Form Video Ads (5-15 seconds with captions)
🖼 Static Image Ads (showcase multiple benefits or use cases)
To check what your competitor is doing please visit meta ads library https://www.facebook.com/ads/library
Note – Check your competitor images how they use the CTA based on that you make a few creative
Step 5: Ad Copies
In 2025, meta recommending advantage campaigns which are mostly AI driven. In that case your ads copy should be with keywords which helps meta to get information about your ads and identify who to target.
Step 5: Advanced Tips
When you launch the ads please try to run ABO campaign and follow recommandation
- Create ABO campaign
- Create minimum 4 Ad set
- Allocate same budget for each ad set
- Every ad set must have 2 ads
Keep these ads for 3 days and identify the ROI and winning audience, ads copy.
After that you can scale the ads or create a CBO campaign it depends.
https://www.facebook.com/ads/library
