Search Engine Optimization (SEO) is a process of improving the search visibility and website traffic to a website. Mainly search engine optimization (SEO) is used to build on the ranking on the search engine result page. SEO mainly two types are given below:
On-Page SEO:
This is the practice to improve the separate to web pages higher rank earn more relevant traffic in search engine. Any kinds of changes in the web page like content or writing and HTML code changing system. On-page SEO site develops the meta tags and keywords also optimize the technical search engine optimization. That means that you can see on the website.
What is On-Page SEO?
The on-page SEO is referring to the content and meta tag, title, heading tags, internal linking, keyword implementation into the page. On-page SEO change every year, so the need to improve the sales cycle is longer, there are multiple stakeholders involved, and it’s usually costlier.
Why On-Page SEO is important?
On-page SEO is because it helps search engines understand the website and its content, also identify whether it’s relevant to a searcher’s query. As search engines become more experienced, there’s a greater focus on relevance and semantics in program results pages.
On page SEO consist of few factors
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Title Optimization:
Title is the heart of on page SEO. This is a process that tells search engine about your business and keywords.
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Meta Description:
The best practice for meta description, write a meta description with your main keywords. Like if you are doing the optimization for cleaning service and cleaning service in london is your main keyword. so that you should write the meta description using the keywords.
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Heading Tags:
H1 and H2 tags help draw the eye of program spiders to your page title and therefore the hierarchy you’ve created in your content.
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Internal Linking:
Internal Linking is ones the way that google can index your entire pages of the website using proper internal linking. SO that when we start link building all pages will get the proper link juice or authoriy.
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Page URL:
Always try to make the page URL shorter and relavant to the service or topic. DO not add long page url it must be shorter and use only main keywords into the url.
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Image Optimization:
Image optimization will depends on few things lots of the SEO agency do not focus on the images. This is completly wrong approch. Everyone must upload image with proper optimization with GEO tag.
- Rename the image with your targeted keywords
- If you are doing local business add GEO tag
- After Upload add Image ALT Tag
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Structure Data:
There are few types of structure data. You need to choose what types of structure data need based on your business or service.
Check now do you have structure data or not. Structure data testing tools
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Speed Optimization:
Speed optimization is most impotant for on page SEO. Make sure that you website locading speed is fast on mobo and desktop. Check your website speed now. Website speed checker tools.
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Canonization:
Lots of SEO company does not know that canonization is most important for any website. Avoide duplicate content and make sure you include both website urls to google search console.
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Sitemap:
In our case study, 70 percent website do not have the sitemap. Site map helps search engine or your business or corporate website to easy to crawl and also helps google bot to get all information easily.
This is all about On page SEO.
What is Off-Page SEO?
What is Off-Page SEO?Off-page SEO is an important part of optimizing for off-site ranking factors. The off-site involves improving program and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is often accomplished by other reputable places on the web pages, websites, people, etc. Off-page SEO has three types of link.
1. Natural Links: Natural links are editorially given with no action on a part of a page owner, for instance, a food blogger adding a link to a post that points toward their favorite produce farms may be a natural link.
2. Manually Built Links: Manually built links are acquired through international link-building activities.
3. Self-Created Links: Self-created links are created by practices like adding a backlink in a web directory, forum, blog comment signature, or a handout with optimized newscaster text.
What you should follow before you create the Backlinks?
Check The Domain and Page Authority:
Before you create any a backlinks check the domain authority, The higher domain authority will help you toget stronger backlinks for your website. Domain Authority checker tools
Check the website spam Score
Always try to get backlinks from zero spam score website. If you cant find make sure the backlinks you are going to get the website spam score less than 5%. Please Bakclinks spamscore checker tools
Get Relavant Backlinks
Always try to get relavant backlinks for your website or traffic. Like if you have cleaning service you must get the backlinks from cleaning service content ot article.
This is all about on page and off page seo for beginners. We hope this article will be helpful for your beginners. If you have any question please comment below.